Product analytics for tracking user behavior
The verdict
Mixpanel is a freemium (free plan + paid tiers) marketing tool, best suited for product teams, saas, growth. Below you'll find its key features, pricing, pros & cons, and the 2 best Mixpanel alternatives — compared in one place.
Last updated: September 11, 2026
AI Summary
Mixpanel — Product analytics for tracking user behavior. Mixpanel provides event-based product analytics to understand how users engage with your product, with funnels, retention and cohorts..
Mixpanel provides event-based product analytics to understand how users engage with your product, with funnels, retention and cohorts.
How Mixpanel compares to its top alternatives at a glance.
| Rating | — | — | — |
| Pricing | Freemium | Freemium | Freemium |
| Open source | |||
| Learn more | View → | View → | View → |
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