Heatmaps and session recordings to understand users
The verdict
Hotjar is a freemium (free plan + paid tiers) marketing tool, best suited for ux research, conversion optimization, marketers. Below you'll find its key features, pricing, pros & cons, and the 1 best Hotjar alternatives — compared in one place.
Last updated: September 11, 2026
AI Summary
Hotjar — Heatmaps and session recordings to understand users. Hotjar reveals how users behave with heatmaps, session recordings, surveys and feedback widgets, complementing quantitative analytics..
Hotjar reveals how users behave with heatmaps, session recordings, surveys and feedback widgets, complementing quantitative analytics.
How Hotjar compares to its top alternatives at a glance.
| Rating | — | — |
| Pricing | Freemium | Freemium |
| Open source | ||
| Learn more | View → | View → |
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