Close vs Zoho CRM: Which is Better?
The Verdict
All 2 tools are strong choices, but they win in different lanes. Zoho CRM takes the top spot overall thanks to its balance of quality, popularity and community trust. For teams and organizations, Close offers the strongest security and API story. Use the table below to weigh the exact trade-offs for your use case.
Winners by category
Best Overall
Best Value
Best Free
Best for Enterprise
Best for Students
Close
- Built-in calling & email
- Sales-focused
- Fast workflow
- Pricey per seat
- Less for marketing
- SMB/mid-market focus